Bettina Fischer
Hivebuy
Bettina Fischer is the founder and CEO of Hivebuy. With years of experience in various financial areas such as Lidl and Zalando, she is particularly characterized by her focus on process optimization and simplification. In her opinion, it cannot be that, in times of one-click online shopping experiences in the private environment, corporate shopping is still so tedious, costly and limited to a few people. With Hivebuy, she wants to change that and simplify the entire process from initial need to invoice across the enterprise.
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